Branding from the beginning

I had the immense privilege a while back to design the branding for IMH from the absolute ground up. It’s not often us graphic designers get this opportunity believe it or not! Recognising the need for world class, in-depth independent education in the field of Integrative Medicine, the IMH team set out to build a platform that is affordable, inclusive and free from censorship, data mining and bias. Founded by a passionate team of qualified professionals who have a long history of working in the integrative medicine space. This really was a wonderful project to be a part of, and included everything from the main logo and visual language elements, to social media and online content, and finally a brand guide to make sure everything appears consistently and visually solid. The team at IMH are doing a splendid job since handover too.