Brand positive +

I’m always impressed and inspired by friends who back themselves and their skills – this project was for a friend who was starting her own electrical services business. She wanted a modern logo that reflected her industry, and a subtle nod to the LGBTQIA+ community was a bonus. ‘Earthwire’ is such a cool name – I had a lot of fun with this one playing around with fonts and structure. Developing the right look in professionalism and appeal was a balancing act, but we got it right and I had a very happy client as a result.